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Bright2020

Bright Urban Futures is not your average urbanism company. It’s a laboratory of full-time researchers, in a constant lookout for questioning. ‘What energy system will be used tomorrow? How do we create better public space? How to create climate-proof neighbourhoods?’ Bright was in need for a new identity, and a way to showcase their projects and reflections online. Starting from an experimental standpoint, I helped them develop their new website and visual identity: a visual and interactive space showcasing their reflections, like on a mind map. User can navigate in a non-linear fashion, and get lost in Bright’s thoughts. User can drag around and navigate intuitively. A system of colour tags brings an insight into the topic of each project while delimitating the mind space into zones of focus. As part of the visual system, the blurred shape interacts with the user. It follows the mouse pointer on desktop versions, and movement is triggered by gyroscope on mobile versions.
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Mind The Facts2020

Mind The Facts is a digital-only news platform, that aims to share and unveil European journalism. Breaking language bubbles, exposing relevant facts, changing perspectives, and using a fair retribution system for the writers and contributors. The identity is built on a spinning movement, representing change. As the earth rotates, points of view can also be altered and find another focus. This single rotation is the core of a language, which is extended to headlines, texts, illustrations and key interactive elements throughout the different digital products. Following an investigation on user journeys and behaviours, we developed the architecture of the platform, which has a double target: readers and journalists. The platform includes modular elements targeting each user group, in order to produce activation: subscription or contribution. The spinning and sliding motion is applied on many levels, including on micro elements. On awareness campaigns, stationery and printed items, the typographical system is implemented in a cinematic way. Headlines are repeated with a spinning movement to reveal the text. This project received a European Design Award in the category ‘Digital Identity Application’.
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Asko Schönberg2021

Asko Schönberg is a modern Dutch chamber orchestra, with a focus on 21st century contemporary classical music. In parallel to their rebranding, I worked with Asko Schönberg to translate their musical vision into a digital experience that would support their creative identity, while ensuring a smooth user experience. One of the key objectives to the platform was to integrate the new identity, in the most playful manner, while providing the user with a clear experience. The platform had to integrate an event calendar, an online ticket service, a journal, and of course, some musicality. The core of the identity is an ultra-simple grid. Two lines symbolise a blank canvas, which is a host for music. Each concert is represented by a unique visual, allowing an endless variety of graphic elements: 3d renders, illustration, video. This minimal setup offers a lot of modularity. In order to conserve the minimalism of the identity, the lines substitute as page title, interactive menu and navigation elements. Event’s pages are built around the event’s visual, highlighting its own singularity. A colour system is set up, allowing two colours per event. The tickets calendar is optimized for a seamless cross devices experience. The journal (Backstage) is designed with […]
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TwoAtoms Capital2020

TwoAtoms Capital is a new company, which aims at finding hidden gems in the global movie industry and provide them with financial opportunities. To complete their new visual identity, I designed their platform with a strong focus on conversion and visual impact, in order to kick off their new business in the best way. The brand pattern (two circles) is used as an interactive element on the platform. The circles merge into different shapes and colours, to showcase the variety of the modular visual identity. Extra interactive elements have been added to the platform in order to drive more consideration from the visitor.
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Pages Magazine: a Farsi-English archive & online magazine2017

Pages magazine is a bilingual –Farsi and English– artist magazine initiated in 2004. For their new website, Pages was looking for a publishing tool but also a way to showcase all the modifications brought to each article, as an browsable archive. Thanks to an automated emailing system, contributions can be uploaded, edited and saved to the platform. Readers can also select and compile articles into a downloadable PDF. The PDF is entirely designed in code and fits on a standard A4 paper sheet, in order to facilitate home printing.
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Project Indefensible, an interface for an academic reading2017

Tactical Tech and the Wold Peace Foundation approached us to design a reading platform to share their long form: Indefensible. Indefensible is a text compelling evidence, examples, and analysis to debunk the myths that sustain the global arms business. I was in charge of the design of this interactive reading platform.    
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Publication for Hands-up! studio2017

Hands-up! studio, multi-disciplinary design studio based in Paris, was in need for an external point of view on the studio in order to have some distance and design on their own identity. The choice was to use a very straightforward and bold language, which would at the same time put the emphasis on distinctive and qualitative print details. This matches their taste for nice printed objects.
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